Thursday 16 February 2017

Research interviews – Questions and technicalities

Research interview can be bigger beast than people expect. Let's delve into the subject once more. How do you get the most truthful answers, what can you expect from your interviewees and what are the most common mistakes beginning interviewers make?

Wednesday 15 February 2017

Research interviews – Leading a discussion

Understanding the true problem is necessary step towards fixing it. Often you are trying to improve experience of your users to increase company revenue in case of external products or employee efficiency if internal products are in question. Let's look at one method to further this understanding - Research Interviews.