There is nothing wrong with losing

So many people expect specific outcomes before conducting research. And then they feel as if they lost when the results of their tests do not match the expectations they had. While it might be tough to handle, disproving your own idea can be part of successful research.

Research interviews – Reality and practicing

One thing is to have the theoretical knowledge, the other is to have the practical experience. This time we dive into the reality of Research interviews: how it looks, what can go wrong, how to react in unpredictable situations.

Research interviews – Questions and technicalities

Research interview can be bigger beast than people expect. Let's delve into the subject once more. How do you get the most truthful answers, what can you expect from your interviewees and what are the most common mistakes beginning interviewers make?

Research interviews – Leading a discussion

Understanding the true problem is necessary step towards fixing it. Often you are trying to improve experience of your users to increase company revenue in case of external products or employee efficiency if internal products are in question. Let's look at one method to further this understanding - Research Interviews.